Internet Marketing does contribute to the need of effective identification of new products and market development opportunities because it allows ASOS to find out what sorts of products are the most popular at the moment and what most customers are willing to buy and after doing some research on that, they can then develop their products which will meet their needs so they are 100% sure that customers will be willing to buy their products. All this is done by doing research using the internet and as internet marketing is all about making your product available to your customers, this is a good way of finding out exactly what they want therefore when ASOS advertise their products to them, they will be expecting some good results.
Also another way that internet marketing helps ASOS identify new products or market development opportunities is by them finding out whether or not their customers are happy with the kind of service they are provided with and if they believe any improvements can be made to their website or anything else. This can be done through email to gain customer feedback and the way this will help ASOS identify new products is that is cutsomers don't buy something or give it negative feedback, ASOS will then know cutsomers are not interested in this certain product, so to make it sell they might make improvements on it and changes so that cutsomers like it and are willing to buy it. This way ASOS will be developing new products. ASOS are also available on facebook and twitter which allows customers to give their feedback there and then so its easier for ASOS to find this information out. Through this they can also talk to their cutsomers directly and ask them for any new ideas they have in mind so that ASOS can take further action and make their ideas come true.