There are many different internet marketing benefits that businesses/organisation can use in relation to improve their efficiency. For example, the quickness of internet marketing is one major benefit that can be used in relation to their efficiency. This means customers are always aware of the latest that is going on in an organisation so they know all about any new stock that comes into their business because it doest take a long time for an online business to make any changes on their website because its so simple and easy to do that there wouldn't be any reason for them not to keep their customers up dated with all the latest happening. ASOS also keep their customers up to date about anything new that is happening with them and inform all their customers by either emailing them or by making any changes that will be necessary on their website. For instance if they get new stock in they will email all their customers letting them know about it and they will also put it up on their website for other people to see as well, just in case they might be interested. Another benefit of internet marketing in terms with efficiency is their 24/7 presence. This means that there is no time limit what so ever and customers can visit the website at any time of the day because there's no such thing as closing hours when a business is operating from online. This will improve the businesses efficiency because customers will be welcomed at any time to do their shopping online and they wont even face any problems and can shop in their own leisure. ASOS are also available 24/7 for their customers and this will improve their businesses efficiency because they don't have a closing time and customers will be shopping with them all the time rather than going to a shop as this way is more easier and simpler for them. Since internet marketing is not as expensive as other types of businesses, they save a lot of money which can also improve the businesses efficiency because they will have extra money which they can spend on other useful things to make more profit. This can include making the website look more presentable and eye catching or it can include buying more stock and of a variety for their customers. ASOS are also an online business and only operate from their onwards and they also save some money as well which they spend on buying new stock because they believe that customers should have a large amount of products to select from as thats what makes them happy, and it also ensures the business that they wont be losing any customers, instead they will be making new ones. Another benefit of internet marketing in relation to efficiency is the use of electronic communication that is possible between members of staff as well as customers. This reduces staff costs and therefore it benefits the business and improves its level of efficiency. ASOS also use electronic communication such as emails they send out to their existing customers. This reduces the amount of costs they make and the money they save can be used for more useful things, this then improves the efficiency levels at ASOS. Since any organisation can use the internet to monitor their competitors activities any time it improves their businesses efficiency because they will come to know about any new products or goods they have available to their customers, and they will also be able to visit their competitors web page to find out more information such as offers and deals they are offering their customers. This is a useful method that will improve a businesses efficiency since they will always be well ahead of the game. ASOS can use the internet easily to keep an eye on what their competitors such as Next, Dorothy Perkins are offering their customers and what new products they are in stock. ASOS can then compare what they haven't got and try to get hold of it so that their existing customers don't leave them for their competitors. Internet marketing is very beneficial in many different ways for businesses and it can prove to be profitable for them because it improves their performance levels and their efficiency.
03/21/2010