Internet marketing is very beneficial to all customers as it is successful in meeting their needs. Internet marketing has many kinds of benefits that prove to be advantageous to customers because it makes everything so easy for them, and allows them to fulfil their needs without leaving the house.
There are many benefits of internet marketing to customers that fulfil their needs. One major way their needs are fulfil is 24 hour presence which allows customers to spend more time shopping not worrying about closing times or them been turned away as its closing time. AS OS are available to customers 24/7 which means customers can visit their website at any time of the day, because there's no time limit. This has a big hand in meeting the needs of a customers because normally a person will have to shop according to the closing and opening times of a shop. But now thanks to internet marketing customers are allowed to do most of their purchasing through the internet, and that to when they are free with time to spend shopping and relaxing at the same time. Internet marketing allows customers to shop according to the time most suitable for them. There is no time limit or any other restrictions, so customers can do what ever they want, when ever they want, without worrying about closing times.
24 hour presence allows customers to search for what ever they are looking for freely. There's no restrictions what so ever. This then allows customers to look for the right products and goods they want, taking as much time they want. At ASOS they have a search engine into which customers can write what they are looking for and will be given searches that match their needs and wants. With this possible, it saves the customers time because they don't have to browse through a lot to find what they what, it sort of cuts the number of searches they have to do.
ASOS have a website which is available to their customers and a print screen of it is shown below.
Another way internet marketing is effective in meeting the needs of customers is since it allows them to be up to date with all the product information. This means websites are kept up to date at all times, providing customers with all the right information about products and services. ASOS keep their customers up to date with all the product information and they do this in 2 different ways. Firstly they send emails out to all their customers informing them about any new products that they have available for them. And secondly they maintain their website very well giving so much information about each and every product.
Customers always stay updated through emails or through their website. This means product information is sent to customers always keeping them updated about anything new happening or any latest fashion trends. This is helpful to the customers as they will be aware of everything new going on. With the internet now becoming available to customers through their phones, they will be updated almost in real time.
On their website ASOS give out additional amount of information about products and below there's a print screen to show this.
An additional way that proves internet marketing is effective in meeting the needs of customers is that it allows them to browse through many kinds of price comparison websites so that they can find the best deal for the least. This shows us that internet marketing saves the money of their customers as there are price comparing websites they can visit to find the best deal for the lowest amount of money.
Internet marketing has grown so much that it makes life so much easier for its customers. It gives them so many choices to chose from that to at the lowest price. When customers go to a shop and want to purchase something that they know can be found at many other shops, they would no doubt want to buy the cheapest one. For this to happen they will have to walk to all the other shops, then find the product in the store and collect all its price information. However, with the help of internet marketing customers can do all this sitting at the homes and the only other thing they will need is a computer that has access to the internet.
There are many prices comparing websites that customers can go onto, so that they find the best deals out there. Examples of price comparison websites are shown below.
Internet marketing also allows customers to track their parcels so they know exactly where abouts their package is and when it will be delivered to their house. Many delivery company's such as Parcel Force allow customers to track their parcels as it is making there way through to them. If Parcel Force are the ones handling the package then they will send the customer an email with a tracking number and the date of the posting. All this information is entered into their website and customers will be given further information about their parcel. Below is a print screen showing Parcel Forces website and that they allow tracking possible.
ASOS also send emails to their customers keeping them informed about all the latest products that are available for them to purchase. They also send emails informing them about any sales or offer they are offering to their customers. This is a benefit to the customers as they don't even have to visit the website to find out whats going on and whats new. This way if the emails sent out get their attention they can visit their website, otherwise they can wait until something that applies to them. On their website they have a section where you can log into your account and that is how ASOS use their customers emails. If you are a new customers, it is very easy to make an account with them, however, if you are a existing customers you just need to enter your email address and password. Sending emails to your customer is another way internet marketing meets the needs of customers as it is a one on one conversation going on between the customers and members of the business they purchased from. This means that if the customer is having any kinds of problems they can have a very short conversation through emails regarding their problem. Businesses take emails to be very important and tend to every single one they get. They try to sort matters out through emails because otherwise things can get too complicated. There are many ways emails can help customers meet their personal needs, and businesses find them to be a very useful thing they use all the time.
ASOS also use emails regarding many kinds of things. They send out emails to their customers informing them about any new product that is now in stock or about any new services they are providing. ASOS also respond to emails sent to them by their customers. For instance if a customers is having any kinds of problems they can without hesitation email ASOS letting them know, and hopefully ASOS will get back to them within 24 hours solving what ever problem there is.
Internet marketing also allows customers to choose the delivery hours that suit them the most. ASOS provide their customers with the best and one way they do that is by giving them many kinds of delivery hours to choose from. Normally, online businesses do things according to themselves and what suits them best. But ASOS have changed a lot to make sure their customers feel more happy and satisfied by shopping with them.However ASOS always want the best for their customers and this can clearly been seen in the services they provide them with. And one of them is the flexible delivery hours they have for customers to choose from.
ASOS provide their customers with many different kinds of delivery methods and services. This includes, next day delivery, standard delivery promise which is 2-3 days, Saturday delivery, nominate your own day of delivery and weekend orders are delivered on Monday. The impeccable service they provide is that they send email and text alerts to inform customers of their deliveries, 85% of the orders made are trackable, customers care is available 24/7 and that next day delivery cut off time is 6pm so if customers don't get the package before that time they know it wont arrive today rather than waiting for it all day. ASOS are still trying to improve their delivery service and they are doing this by extending their next day delivery service and by allowing customers to place orders up to 6pm. This then includes a Saturday delivery for orders placed on Friday. They will also be introducing a super saver option and same day service within London.
Providing customers with the best delivery option is one of ASOS's aims. Aims - Uncompromising Presentation, Incredible Choice and Delivering Impeccable Service.
Communication is a very strong format and is necessary for every business to do with its customers. Internet marketing allows this to be very possible, which is another way it meets their needs. ASOS use electronic communication to communicate with its customers and it is the emails they send out to their existing customers. However they can be joined on many social websites such as Facebook and Twitter where communication is possible between ASOS and its customers as well as with customers to customers. So for example all the people who are joined with that social website are free to communicate with all the other people there.
Below is a print screen showing that ASOS is available to join on many different social websites.
Internet marketing offers customers far more than they think it does and fulfils many kinds of their needs. They can always get themselves the best deals taking place at the moment and are kept updated about any thing new happening or about any latest fashion trends. This saves the customers from doing research themselves as they are presented with all the data already. Internet marketing is an inexpensive yet effective method and allows organisation to reach out to all their customers, who they can then interact with, making sure by doing this they can understand the needs, wants and most importantly the buying habits of their customers.